Pakistan Cricket Board Relying on Twenty20 Super League to Boost Revenue

Chris Gayle double ton v Zimbabwe
Chris Gayle is among the several big attractions in the Pakistan Super League thanks to his Twenty20 prowess.

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Pakistan is rolling the dice on global superstars such as Chris Gayle and Kevin Pietersen to boost the country’s cash-strapped cricket board when its new high-octane, short-form Twenty20 league begins in the UAE next month. (Pakistan Super League Promises IPL-Style Cricket)

But insiders warn Pakistan’s first franchise-based league may not be enough to overcome revenue and time lost during the country’s long exile from hosting international cricket. (Kevin Pietersen Gives Pakistan Super League a Celebrity Boost)

Pakistan has been forced to play nearly all its home series at neutral venues since Islamist fighters attacked the Sri Lanka team’s bus in 2009, killing eight people and injuring nine others, including six touring cricketers.

After two aborted attempts, the first edition of Pakistan Super League (PSL) will be held next month at two venues — Dubai and Sharjah — in the United Arab Emirates, the team’s home away from home.

“This was long overdue,” former PCB CEO Ramiz Raja told AFP. “I think the spread and the pie will be larger and the PSL will give hope and scope to Pakistan cricket besides helping emerging and middle-tier players.”

But insiders agree there is little hope for the tournament to continue if it can’t eventually return home for greater gate and TV revenues.

With lower salary caps than leagues elsewhere, it will also need to steer clear of the ever-present threat of fixing that has hit its predecessor leagues in India and Bangladesh, resulting in bans for the likes of international stars Shanthakumaran Sreesanth of India and Mohammad Ashraful of Bangladesh.

With Pakistan’s young pace star Mohammed Amir making his international comeback after five years in the wilderness for spot-fixing, the country can ill afford a repeat of the sort of controversy that has blighted it more than any other team since the phenomenon emerged in the late 1990s.

Mohammad Amir Pakistan 1901
Mohammad Amir made a comeback to international cricket after five years and his returns have been decent in the ongoing Twenty20 series against New Zealand.


– Lost time, lost revenue –

The board estimates it has lost nearly USD 200 million in TV and ticketing revenue from 2009 to date, a period which has also coincided with a boycott by India — cricket’s wealthiest nation, which guarantees massive paydays for opponents.

To set about improving its economic health, the Pakistan Cricket Board (PCB) decided it needed to replicate the success of the cash-rich Indian Premier League (IPL), but two earlier attempts were aborted after a lack of sponsorship, in 2013 and 2014.

PSL chairman Najam Sethi was bullish. “Teams will use merchandising and hopefully we will make this product profitable which will help us stand on our feet and we will not need to take money from anyone,” he said on a TV show he hosts recently.

But compared to the IPL and Australia’s Big Bash League (BBL), the PSL looks like a “poor man’s league”.

The IPL earned USD 700 million from the sale of eight franchises and attracted a whopping USD 1.75 billion from the sale of TV rights over a 10-year period.

By contrast, the PSL’s five teams were sold for USD 93 million for a period of a decade while TV rights and title sponsorship fetched around USD 20 million for three years.

While the teams – Karachi, Islamabad, Quetta, Lahore and Peshawar – were given a total salary cap of USD 1.1 million each, the IPL salary cap rose to USD 52.8 million for all teams combined in 2011.

In 2014, India’s World Cup heroes Gautam Gambhir and Yuvraj Singh earned USD 2.4 million and USD 2.33 million.

But the top five “icon players” in the PSL — Chris Gayle of the West Indies, England’s maverick Kevin Pietersen, Australian all-rounder Shane Watson, and Pakistan’s all-round pair of Shoaib Malik and Shahid Afridi — will earn USD 200,000.

With its comparatively lower wage structure and smaller returns, former Pakistan captain Rashid Latif fears PSL could be particularly susceptible to fixing.

“Teams will not be able to recover expenses without fixing,” Latif, who as a player blew the whistle on fixing teammates, said. “If they don’t use that, they will suffer huge losses.”

Gayle, arguably the tournament’s most high-profile T20 star, recently damaged his own standing after being involved in a sexism row following flirtatious remarks made to an Australian reporter in the BBL.

He remains a box-office pull however, and warmed up for his PSL stint with a record-equalling 50 off just 12 balls in his final BBL innings on Monday night.

Najam Sethi has said the success of the Twenty20 League will depend upon when the tournament is played in Pakistan.


– Bringing the game home –

On the financial side, bringing the league to Pakistan soil as soon as possible is key to its lasting success, a management source told AFP.

“Everybody’s hoping and projecting that the league will come to Pakistan. If it doesn’t come in two to three years then the viability becomes difficult.

“It’s a bit untested. You’re playing 25 to 30 matches in two venues. There is a limit you can draw. You don’t get the league feel of home and away games until you bring it to Pakistan — that’s when you can create a genuine buzz.”

He added that the concept of merchandising was new to Pakistan, where rampant piracy remains an issue, and it would be difficult to give the competition a genuine league feel away from home.

But some in Pakistan’s business community are more optimistic.

“Our money box is empty and we have to cajole India (to participate), but I am sure people will support it and in my opinion in the next three to five years it will make profits,” said Pakistani businessman Zafar Motiwala.

Source: NDTV

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