Sky Sports to broadcast all World Cups in UK from 2024-2031
Sky Sports will broadcast all World Cups in the UK and Ireland under an exclusive eight-year deal struck with the ICC for an undisclosed sum. The arrangement marks the first time the two organisations have shared a direct contractual relationship and forms part of the ICC’s drive to sell media rights individually in key markets. Last August, Disney Star* bagged the broadcast rights for the Indian market to show all…