Viacom 18 has won the media rights for the women’s IPL for a period of five years following the auction conducted in Mumbai. The company will pay INR 951 crore (USD 116.7 million approx.) for the five-year period – 2023 to 2027 – which BCCI secretary Jay Shah called “massive” while making the announcement on Twitter.
Other groups – including Disney Star*, Sony and Zee – were outbid by Viacom 18 in a closed-bid auction. The rights comprise three categories – linear (TV), digital and combined (TV and digital) – and were sold globally, including India.
*ESPNcricinfo and Disney Star are part of the Walt Disney Company
More to follow…
Source: ESPN Crickinfo