Conscious decision to bid for global rights – Star CEO
Bal: It was clear Star wanted all or nothing (5:43) Sambit Bal and Gaurav Kalra join Raunak Kapoor to discuss the IPL media rights, which were bought by Star India for a whopping $2.5 billion (5:43) 10:06 AM ET Arun Venugopal Star India’s strong presence in both television and digital spaces, as well as global markets, prompted the company to make a record-breaking bid for the IPL broadcast rights for…