Vivo first entered the fray after PepsiCo’s exit in 2015 © BCCI
Chinese mobile handset manufacturer Vivo has retained the Indian Premier League title sponsorship rights for the next five seasons (2018-2022), with a winning bid of INR 2199 crores, a jump of 554% over the previous contract, according to the BCCI.
Vivo first bagged the title sponsorship in October 2015 for two editions from PepsiCo India, who had ended its five-year contract with the league two years ahead of schedule.
VIVO retains title sponsorship for IPL 2018-22. They bid Rs.2,199 Crores, 554% increase over the previous contract! pic.twitter.com/6D7RXooTvB
— IndianPremierLeague (@IPL) June 27, 2017
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Source: ESPN Crickinfo