Gloucestershire have announce the signing of a five-year partnership agreement with the Brightside Group which will see the County Ground renamed as The Brightside Ground, Bristol.
The deal will also see a new shirt sponsorship for the team’s T20 kit and Gloucestershire chief executive Will Brown hailed the agreement as an “historic moment” for the county.
“The partnership with the Brightside Group represents an historic moment for Gloucestershire Cricket,” Brown said.
“To be able to enter into such a significant relationship with a high profile local firm who have such strong foundations in the local communities around Bristol is fantastic.
Brightside executive chairman Mark Cliff said: “This sponsorship deal signalled the company’s strong and vital relationship with the local community and the importance we attach to being a broker with national reach but with our roots in Bristol.”