15 March 2016 | David Clark
Sussex have agreed a three-year deal with car insurance provider 1st CENTRAL to rename their ground as The 1st Central County Ground, Hove.
The sponsorship deal will run until the end of the 2018 season, with the first game at the rebranded venue taking place when Sussex welcome Essex in the Specsavers County Championship from April 17.
Sussex chief executive Zac Toumazi said: “Our ongoing development as a club has proved a significant factor in being able to secure another major long-term naming rights partner and we are delighted to be able to welcome 1st CENTRAL to Hove.
“It is particularly pleasing to see an up-and-coming Sussex-based organisation like 1ST CENTRAL become a part of the Sussex cricket family and we look forward to working together for the benefit of both parties.”