The Professional Cricketers’ Association (PCA) has today announced a new partnership with Greene King IPA that will see the British beer brand become the PCA England Masters shirt sponsor for the next five years.
Today’s announcement sees the involvement by Greene King in cricket expand beyond the international arena, with the renowned beer brand stepping into grassroots cricket by supporting recreational clubs through the PCA England Masters programme.
Captained by current England Batting Coach Mark Ramprakash, the PCA England Masters adds an extra dimension to the cricketing calendar, bringing together great names from the game, extending professional playing careers and helping clubs with their fundraising.
The deal also means Greene King will be prominent at all PCA events, supplying their products and enjoying sponsorship rights at the PCA’s flagship events; the PCA Summer Garden Party and the PCA Awards, which will take place at Grosvenor House on Wednesday 28 September 2016.
Commenting on the deal, PCA Commercial Director Johnny Grave said: “We are delighted Greene King is committing their support to the PCA England Masters programme over the next five years and increasing their involvement to the wider cricket community.
”We are looking forward to working closely with the UK’s leading pub and brewing company and taking the PCA England Masters team around the country as we aim to support former players while giving recreational clubs and communities a fantastic opportunity to raise substantial funds.”
George Johnston, marketing director of Greene King brewing and brands, said: “We have championed sport at all levels for many years and we are proud to continue this tradition by partnering with the PCA to support grassroots cricket clubs, players and fans across the country.”